![]() Consumers and fans of purples just feel woefully underserved in the marketplace. I view purple weed the same as I view great mezcals. But I also love an incredible mezcal and that unmistakable smokey flavor. ![]() “I’d like to see a true multicultural spectrum represented from ownership to employment opportunities.”Īn interviewer asked White about “being and becoming a brand leader for fire purple weed,” and he responded: White, for his part, said he hoped to see more Black and Latino people leading cannabis brands. “But after meeting Jaleel serendipitously on an airplane and becoming friends, the idea grew organically, and we knew we had the right partner.” “We were never a brand that pursued celebrity deals, in fact we turned a few away,” Brad Melshenker, founder of 710 Labs, said about his decision to work with Mr. He developed and recently started a cannabis line under the name ItsPurpl, a partnership with 710 Labs, creating variants of a strain called Purple Urkle. Jaleel White, best known for playing the popular character Steve Urkel in the 1990s sitcom “Family Matters,” is among those leading the charge. On May 8 2021, the New York Times profiled the venture and interviewed White: He had gotten plenty of offers in the past, but none of them felt “right,” or were willing to represent White’s intersecting identity as a foodie. He first started to seriously consider a foray into cannabis around six years ago, when Proposition 64 in California was on the next state ballot and Colorado had already taken the plunge. The site further reported that White’s interest in the business side of cannabis appeared after the strain was introduced and popularized:īut the Purple strains of cannabis were on the rise then, and White’s endearingly uncoordinated character inspired the name for a purple strain known to zap body pain, and maybe a little hand-eye coordination, too: Purple Urkle. Leafly’s coverage of White’s Purple Urkel collaboration led with information about the strain itself, and indicated that White fielded questions about it for more than ten years. Together they’re dropping Its PurpL, a line of exclusively purple cultivars selected from the best breeders the US has to offer. The answer? April 20th in California stores, thanks to White’s fresh collaboration with award-winning brand 710 Labs. “Do you make Purple Urkle? Is this your weed? Where can I get some Urkle, Urkel?” ![]() However, an Aparticle was published to Leafly coinciding with the meme’s earliest iteration (“Actor Jaleel White and 710 Labs debut a new Purple Urkle”) and reported:įor over a decade, friends and strangers far and wide would ask actor Jaleel White, who played Steve Urkel in the hit ABC family sitcom Family Matters, the same questions when dispensary shopping, or even sent him pictures of his likeness on rolling trays and trucker hats: The short onset of effects make it a perfect nighttime strain for those who suffer from insomnia. Consumers report the effects to be deeply relaxing, sleep-inducing, and a great option for full-body pain relief. A California strain, the origins are believed to stem from a select phenotype of Mendocino Purps, while the essence is a blend of skunk, berry, and fresh grapes. ![]() Purple Urkle’s history is as complex as its flavor palate. More than 1,200 users of the site reviewed Purple Urkel, but Jaleel White was not mentioned in its introductory blurb: On July 12 2021, a Reddit user shared the image to r/JoeRogan:Īccording to cannabis directory, “Purple Urkel” is a real strain. In early July 2021, the version with text on the image was shared on meme aggregator iFunny. That text appeared on the screenshot (which lacked contextual image such as original posting date):Ī search for the post’s “never did I ever …” text led to an ApFacebook post with a nearly-identical share count. Never did I ever think I would see Jaleel White in full Urkel gimmick promoting his new “Purple Urkel” marijuana line with Snoop Dogg. On July 7 2021, a Facebook account shared a screenshot a post and image featuring “Purple Urkel,” a strain of cannabis purportedly being promoted by Jaleel White of Family Matters and Snoop Dogg:
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